![This is how kids' fashion company Frugi has created a cult following across the world - Cornwall Live This is how kids' fashion company Frugi has created a cult following across the world - Cornwall Live](https://i2-prod.cornwalllive.com/news/cornwall-news/article1644775.ece/ALTERNATES/s1200b/PZGM20180604A-001_CJPG.jpg)
This is how kids' fashion company Frugi has created a cult following across the world - Cornwall Live
![Ethical kids fashion label Frugi with Giovanna Fletcher, Alex Jones and Zara Phillips as celebrity followers opens flagship store in Helston in Cornwall - Cornwall Live Ethical kids fashion label Frugi with Giovanna Fletcher, Alex Jones and Zara Phillips as celebrity followers opens flagship store in Helston in Cornwall - Cornwall Live](https://i2-prod.cornwalllive.com/news/cornwall-news/article1131456.ece/ALTERNATES/s615b/frugi-flagship-store-in-Helston.jpg)
Ethical kids fashion label Frugi with Giovanna Fletcher, Alex Jones and Zara Phillips as celebrity followers opens flagship store in Helston in Cornwall - Cornwall Live
![Ethical children's clothing brand Frugi opens its first outlet Store at Clarks Village - The Bath Magazine Ethical children's clothing brand Frugi opens its first outlet Store at Clarks Village - The Bath Magazine](https://thebathmagazine.co.uk/wp-content/uploads/frugistore.jpg)